7 July 2010
Brakspear’s Ale Trail back for third summer
Brakspear’s Henley Ale Trail returns this month for a third year, with more pubs than ever taking part in the promotion, which has proved popular with drinkers and tenants alike.
Eleven pubs in Henley are running the scheme this summer. Consumers receive a collector card, which is stamped every time they visit one of the participating pubs and buy a pint of Brakspear Bitter or Oxford Gold. Once they have collected all eleven stamps, they can redeem their card for a limited edition Ale Trail T-shirt and a free pint.
Tom Davies, Brakspear's commercial director, comments, "The Ale Trail is a simple and effective way of driving traffic into our Henley pubs.. Last year, we extended the promotion for a couple of months past the summer, in response to demand from our tenants and from consumers who were keen to finish the trail and claim their prize. It encourages drinkers to visit pubs they might not know in the town, and it draws in new consumers from outside Henley.
One of the pubs taking part in the Ale Trail for the first time this year is The Three Tuns, in Henley’s Market Place, which was taken over by new tenants Simon Bonwick and Oliver Reichhold, who commented, “We were keen to join in the Ale Trail as it has a strong following in Henley. For us, as a new pub, it’s a way to attract people who might not come in otherwise, and for them to see what changes we’ve made. We’re very food-led now, so this gives customers a preview of what we offer and hopefully they’ll come back to eat.”
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Notes to editor:
Brakspear runs 145 tenanted pubs, most of them attractive, food-led sites in the south east. Tenants with Brakspear benefit from the company’s ethos of ‘be a name, not a number’: it is large enough to invest in its pubs and offer support and career development opportunities, yet it remains a family-run business that knows and cares about each of its tenants.
www.brakspear.co.uk
Issued on behalf of: Brakspear
By: Shiel Communications
Further information: Ros Shiel
ros@shielcomms.co.uk
07841 694137 / 01403 267971
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